"What is happening needs readers", the new El País campaign
Dec 27, 2023 6:04:52 GMT -5
Post by account_disabled on Dec 27, 2023 6:04:52 GMT -5
Continuing with its subscription strategy under the umbrella “Subscribe to the facts” launched in March, El País has launched a new campaign by Shackleton . «The future of education needs readers, the fight against the pandemic needs readers, the achievement of gender equality needs readers, advances in international politics need readers, the defense of the planet needs readers, dialogue and agreements need readers, "what is to come needs readers," reads the El País spot, which is positioned as a useful tool to know, understand and act . With this new campaign, the medium focuses on the need to know what is happening around us . In addition, with this piece, it reinforces the success it achieved with its new subscription model , with which it has managed to achieve more than 135,000 subscribers (90,000 exclusively digital). The spot uses the one line drawing illustration technique and symbolic images that represent current issues and the newspaper's readers. If you do not display the embedded video correctly, click here .
When we work on a campaign, the objective is to make our readers feel that what we transmit to them in it reinforces the bond that unites us and that is so important to us. We have a code that we share with them, values that Phone Number List they know and common interests that define our relationship . This is what we show in our new campaign, this is what makes a reader choose us as a means to inform themselves, want to read without limits everything that interests them and pay for it," says Patricia Tortajada, director of Brand, Advertising and Media in Prisa Noticias. The spot , a series of illustrations for the press and banners with a "self-drawing" effect for social networks and elpais.com, will have a presence in the digital universe. For its own media, El País will have special formats such as take-over or synchronized digital banners, double pages in print and also combined and consecutive formats.
The campaign has a 50″ piece, graphics and special press, display, radio and press formats . Shackleton El País subscription campaign Data sheet: Advertiser: El País Agency: Shackleton Sector: Media Brand: El País Advertiser team: Patricia Tortajada, Laura Madera, Mónica Arrogante, Clara Martín General management: Lucía Angulo Creative direction and writing: Juan Nonzioli, Teresa Galante Head of design and Art Direction: Celia Martínez Account Team: Jaime Díez, Santiago Vardé, Paula Criado Creative Team: Miguel Aliena, Guillermo Ipas, Irene Requena Anaya Illustrator: Darya Dremova Digital Creative Team: Nacho Gómez Audiovisual Production: Manuela Zamora, Cristina Cortizas, Paloma Martín Animation and Editing: Sergio Hernández Digital Production Team: Lucía García, Patricia Torregrosa, Cecilia Pastorino, Ana Algarín Graphic Studio: Josué Hernández, Sandra Freitas.
When we work on a campaign, the objective is to make our readers feel that what we transmit to them in it reinforces the bond that unites us and that is so important to us. We have a code that we share with them, values that Phone Number List they know and common interests that define our relationship . This is what we show in our new campaign, this is what makes a reader choose us as a means to inform themselves, want to read without limits everything that interests them and pay for it," says Patricia Tortajada, director of Brand, Advertising and Media in Prisa Noticias. The spot , a series of illustrations for the press and banners with a "self-drawing" effect for social networks and elpais.com, will have a presence in the digital universe. For its own media, El País will have special formats such as take-over or synchronized digital banners, double pages in print and also combined and consecutive formats.
The campaign has a 50″ piece, graphics and special press, display, radio and press formats . Shackleton El País subscription campaign Data sheet: Advertiser: El País Agency: Shackleton Sector: Media Brand: El País Advertiser team: Patricia Tortajada, Laura Madera, Mónica Arrogante, Clara Martín General management: Lucía Angulo Creative direction and writing: Juan Nonzioli, Teresa Galante Head of design and Art Direction: Celia Martínez Account Team: Jaime Díez, Santiago Vardé, Paula Criado Creative Team: Miguel Aliena, Guillermo Ipas, Irene Requena Anaya Illustrator: Darya Dremova Digital Creative Team: Nacho Gómez Audiovisual Production: Manuela Zamora, Cristina Cortizas, Paloma Martín Animation and Editing: Sergio Hernández Digital Production Team: Lucía García, Patricia Torregrosa, Cecilia Pastorino, Ana Algarín Graphic Studio: Josué Hernández, Sandra Freitas.